Festivals are round the corner, and no doubt you are in a mood to shop. In such a scenario, eCommerce sites are also buckling up to lure you at their best.
With practically dozens of online stores offering numerous options to choose from, it is crystal clear that eCommerce has easily become a shopping mode that we have willingly adapted to. According to a survey, more than 65% of the American population would like to shop for Christmas online through phones and tablets, while three out of five shoppers in the UK make their purchases online. The online spending on Christmas alone last year has amounted to $5 billion, which shows the growing popularity of this shopping practice. This calls for growing eCommerce development in the UK, US and other Christmas celebrating countries.
Points To Consider For An Impressive Ecommerce Website During The Festive Season
Make it look appealing
What’s the best way to make sure that your eCommerce site is one that catches the fancy of the beholders instantly? Take it to someone who’s a professional in eCommerce web development in the UK, US and other targeted countries. A professional web designer is your best bet to ensure those important elements like an appealing look, categorization of all your products under a seamless drop down list and a clever presentation of your best deals on the homepage that visitors simply can’t miss. Concentrate on little things like color combination and font size to give a positive appeal.
Adopt measures to address common issues
Abandoned shopping cart is a major issue faced by many eCommerce sites. To minimize the chances of such occurrences, offer maximum security on online transactions. Go easy on the purchase form and don’t tick off the buyer with a compulsory sign-up to make the purchase. Slogging checkout procedure is another concern of buyers, who look for quicker checkouts. Also, showcasing customer feedbacks or reviews can be a good way of keeping your prospective customers coming at a steady pace. Another important aspect that makes a lot of returning customers happy is the availability of address auto-fill option so they don’t have to type their address every time they come to your site to buy something.
Refrain from using confusing structures
The worst thing you can do is confuse a visitor by displaying several items with hardly any similarity. You should try to offer variety so that the visitor can compare the products instead of displaying almost alike products on the same page. You can also consider using a tab or a link titled ‘similar items’ to make it easier for the customer to navigate around.