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Website Design
To be successful, a website must attract visitors to that site. At SynapseIndia, our web design gives emphasis on providing visitors with information that has got value, answers to questions of searching users, and unique and quality content. For many, website is their office, from where they can conduct their business. They perform different functions like customer servicing, sales canvassing, storing, and so on. We design websites to be a reflection of the brand identity and image of the business.
SynapseIndia Design of User-Friendly Website:
- If the client wants to revamp current websites, we do web audit for the existing website including the search engine ranking, as well as general presentation.
- At SynapseIndia, we use standard layouts to avoid complexity and focus on site functionality The domain name is not about identity, but about answering questions, describing the offers and its action. We register the websites with major and local search engines.
- Make links clear and advise people what to do, especially in e-commerce sites.
- The website must be with a main menu to direct users to the different sections in the Home Page/Index for a large site and a site map if the website is very large.
- We try to ensure that the websites have maximum security, especially for ones where credit transactions take place.
- Relevance in contents and maximum use of keywords helps in search engine optimization.
- Try to get as much of the content as possible into a single page without making it congested, to avoid unnecessary navigation.
- We try to find ways to keep people re-visiting the website. For instance, we provide ideas to clients for contests, attention catching news/events, useful tips, or attractive offers like surveys with prizes to get feedback and to increase customer service by always responding to enquiries of visitors promptly.
