SEM (Search Engine Marketing)
Our search engine marketing (SEM) involves the procedures used to promote websites with search engines, to enhance their appearance in the search engine result pages (SREPs). The main tools we use commonly include:
- Search Engine Optimization
- Pay Per Click (PPC) Advertising
- Link Building
Advantages Offered By Synapse:
- This method is direct and this becomes eventually more profitable for our clients, when we ensure that searches are directed to the website of our clients when they type search query keywords.
- We create paid list for website owners to have complete control over what a visitor must see after clicking on the link.
- A search engine marketing campaign, once set up will not run by itself. The campaign elements need to be developed and then fine-tuned for the first few months and we ensure that there are no glitches.
- Spiders or robots used by search engines are not able to visit links, if they are in frames and if JavaScript or Flash is used. They will cease crawling; once the spider sees that there is only a single page. So in order to avoid such situations, our web designers create alternate page having neither frames nor any complex data so that spider can index page, what our clients want visitors to know.
- We ensure that all links work. Otherwise, if a spider reaches a link, which is broken it will cease crawling the particular website.
- We use simple format for making navigation easier for both users and search engines to navigate.
- We create two landing pages, of which one is the home page displaying every product that sell and second is their order page.
- We not only give organic results through search engine optimization for our clients, but also do paid advertising to get higher listing and pay per click benefit.